The Luminox Watch Company began as an American success story and is evolving into a global brand. As has been said many times, â€œnecessity is the mother of inventionâ€ and the Luminox story is a classic example.
In 1989, the founder Barry Cohen, already in the watch business, found a need and filled it, when he learned of a unique Swiss self-powered illumination system, and reasoned that this would be a very helpful addition to the watch business, making watches more visible and easier to read in low or no light situations. This seemed quite logical since one of lifeâ€™s realities is degeneration of eyesight as one ages, and finding methods to see anything better (in this case â€“ time) made sense.
He contacted the owner of the illumination company and then visited the small Swiss firm in an attempt to develop a new brand of watches that would employ this unique illumination system (now called Luminox Light Technology), and a watch brand was born. The rest, as they say â€“ is history. Today, Luminox can be found in more than 30 nations with more being added regularly.